40万大奖虚位以待！
　　大赛主题
　　Theme
　　为认真贯彻落实中央一号文件精神，按照《重庆市人民政府关于大力度推进食品及农产品加工产业高质量发展的意见》（渝府发〔2023〕15号）有关要求，推动农产品加工业高质量发展，决定举办2025食品及农产品加工业设计大赛。
　　To thoroughly implement the spirit of the No.1 Central Document and advance the high-quality development of agricultural product processing in accordance with the Chongqing Municipal Government’s Opinions on Vigorously Promoting High-Quality Development of Food and Agricultural Product Processing Industries(Yu Gov.Doc.[2023]No.15),the 2025 Food and Agricultural Product Processing Design Award is hereby launched.图片
　　作品征集类别
　　Submission Categories
　　本次大赛分为常规组与区县组。
　　常规组：包括食品及农产品加工业产品设计类、概念设计类，概念设计类下设“揭榜挂帅”类；
　　区县组：为重庆市相关区县结合属地食品及农产品加工业发展需求，提出的指定设计需求主题。
　　鼓励设计赋予包装具备食品安全等功能性及使用便捷性。
　　The competition comprises two categories:General Category and County Category.
　　General Category:Product Design(for commercialized or practically applied products post-January 1,2023).Conceptual Design(including the"Challenge Prizes"sub-category for non-commercialized designs).
　　County Category:Design themes specified by Chongqing counties/districts based on local industrial needs.
　　Encourage designs that incorporate functional features such as food safety compliance and user-friendly convenience into packaging.
　　01
　　常规组
　　产品设计类
　　General Group Product Design
　　2023年1月1日后已量产或已实际运用的产品
　　食品及农产品加工业产品设计：产品外观造型设计、礼品设计；
　　食品及农产品加工业传达设计：品牌形象设计、包装设计、广告海报设计、网站与APP设计、建筑与店铺设计、展台与橱窗设计、展会与展馆设计、元宇宙设计、休闲旅游设计。
　　Products commercialized or practically applied after January 1,2023:
　　Food&Agricultural Products Processing Industry Product Design:Appearance modeling design,gift design.
　　Food&Agricultural Product Processing Industry Communication Design:Brand identity,packaging design,advertising posters,websites/APP design,architecture/store design,booth/window display design,exhibition/pavilion design,metaverse design,leisure tourism design.
　　01产品外观造型设计02礼品设计
　　01品牌形象设计02包装设计03广告海报设计04网站与APP设计05建筑与店铺设计06展台与橱窗设计07展会与展馆设计08元宇宙设计09休闲旅游设计
　　02
　　常规组
　　概念设计类
　　General Group Conceptual Design
　　未量产或未实际运用的产品
　　食品及农产品加工业产品设计：产品外观造型设计、礼品设计；
　　食品及农产品加工业传达设计：品牌形象设计、包装设计、广告海报设计、网站与APP设计、建筑与店铺设计、展台与橱窗设计、展会与展馆设计、元宇宙设计、休闲旅游设计。
　　“揭榜挂帅”类：鼓励有关设计机构（企业）、设计工作室、设计师等根据《2025食品及农产品加工业设计大赛“揭榜挂帅”设计需求项目清单》，结合有关企业设计需求、设计目标、预期效果等进行揭榜攻关，将一并纳入常规组奖项评定。
　　products not mass-produced or practically applied within two years:
　　Food&Agricultural Products Processing Industry Product Design:Appearance modeling design,gift design.
　　Food&Agricultural Product Processing Industry Communication Design:Brand identity,packaging design,advertising posters,websites/APP design,architecture/store design,booth/window display design,exhibition/pavilion design,metaverse design,leisure tourism design.
　　"Challenge Prizes"Sub-category:Design institutions,studios,and individual designers are encouraged to address specific industrial challenges based on the 2025 Food and Agricultural Product Processing Design Competition Challenge Prizes Demand Catalog.Entries tackling enterprise design needs,objectives,and expected outcomes will be evaluated within the General Category awards framework.
　　01产品外观造型设计02礼品设计
　　01品牌形象设计02包装设计03广告海报设计04网站与APP设计05建筑与店铺设计06展台与橱窗设计07展会与展馆设计08元宇宙设计09休闲旅游设计
　　鼓励有关设计机构（企业）、设计工作室、设计师等根据《2025食品及农产品加工业设计大赛揭榜挂帅”设计需求项目清单》，结合有关企业设计需求、设计目标、预期效果等进行揭榜攻关，将并纳入常规组奖项评定。
　　01“甄如真”原香瓜子产品包装设计02手撕素肉香菇腿(牛肉干风味)开发项目03山珍酱韵礼盒设计04奉节脐橙酒类加工领域产品包装设计05奉节脐橙糕类加工领域产品包装设计06黄精茶精品礼盒包装设计07黄精干包装设计08黄精汤料09旅游渠道豆制品10旅游渠道肉制品11旅游渠道伴手礼12餐餐想涪陵榨菜类包装袋13餐餐想拌手礼礼盒14三峡竹海即食休闲笋透明袋15宏吉系列产品包装设计16开州香肠非遗礼盒17开州香肠区域品牌公共品牌VI系统18(黑猪肉)香肠包装19(开州贡珍)绿茶包装20开州酒品牌清香型白酒瓶型及外盒创意21开州酒品牌清香型白酒瓶型及外盒创意22食品包装(袋、盒)23周炜、莎公主商标图形和LOGO 24毛肚叶片、黑肚、黑丝、白肚、白丝、牛喉、猪喉、鸭肠、鹅肠、牛鞭花产品形状25原有橄榄油系列产品包装升级26橄榄茶叶27高端小榨菜籽油包装28大米包装袋5kg 29柚小仙汉方草本茶设计30产品外观设计31两兄食品32重庆小面体验中心VI视觉包装设计33公司旗下产品粥管家、谷得堡包装设计34"肌肤与丝的对话"桑蚕丝高端广告视觉设计35新产品设计36桃园鸡/手撕桃园鸡37三峡阳菊系列产品VI设计38塔山牛皮席礼品套装设计39系列产品包装升级设计项目40"老成口"牌城口老腊肉提档升级41"嘴豪爽"牌椿菇酱菜、椿笋酱菜包装及组合装礼盒设计42"乔江芳"代用茶精深加工设计项目43“一棵桑果树”VI设计44辣子麻花45富葛香·问道缙云——葛根红茶文化礼盒创新设计46啃壹腿中高端礼盒设计47黑山谷酒的包装设计：酒瓶及酒盒48龙水湖品牌VI 49“万县红桔”区域公用品牌形象传达及推介50“万州烤鱼”区域公用品牌形象传达及推介
　　03
　　区县组
　　County Group
　　请有关设计机构（企业）、设计工作室、设计师等持续关注2025食品及农产品加工业设计大赛“区县组”设计需求项目清单，并围绕相关设计需求主题积极参赛报名。
　　Relevant design institutions(enterprises),design studios,designers,etc.are kindly requested to continually follow the"County-Level Group"Design Demand Project List for the 2025 Food and Agricultural Products Processing Industry Design Competition,and actively participate by registering around the relevant design themes.
　　奉节县/Fengjie County
　　奉节县农业农村委员会/Fengjie County Agriculture and Rural Affairs Bureau
　　设计需求描述/Design Demand Description
　　1.奉上好品区域公用品牌设计
　　“奉上好品”是奉节打造的区域公用品牌，以奉节历史文化旅游来进行设计。
　　2.奉节白茶包装设计
　　奉节白茶，奉节白茶（地方特色茶品，需突出“奉节”地域标识与“白茶”品类特征）。在白茶包装设计中融入“登三峡之巅品奉节白茶”的宣传口号，让文字与视觉形成“景与茶共生”的叙事感。以“空间联动”为核心，将“三峡之巅”的壮阔与“奉节白茶”的清雅形成对比与呼应，口号作为连接两者的纽带，既点明地域基因，又强化体验感。
　　3.奉节腊肉包装设计
　　奉节腊肉以“千年诗城，腊味藏诗”为主题，将腊肉的传统工艺与奉节诗词文化结合，让美食成为传递历史的载体。
　　1.Fengshang Haopin Regional Public Brand Design
　　"Fengjie's Finest"is a regional public brand developed by Fengjie,designed around the county's historical,cultural,and tourism elements.
　　2.Fengjie White Tea Packaging Design
　　Fengjie White Tea,a local specialty tea,emphasizes the regional identity of"Fengjie"and the distinctive characteristics of"white tea."The packaging design incorporates the slogan"Ascend the Three Gorges'Peak,Savor Fengjie White Tea,"creating a narrative where text and visuals blend"scenery and tea in symbiotic harmony."With"spatial synergy"as the core concept,the grandeur of the"Three Gorges'Peak"contrasts and echoes with the elegance of"Fengjie White Tea."The slogan serves as a bridge between the two,highlighting regional roots while enhancing the experiential appeal.
　　3.Fengjie Bacon Packaging Design
　　Fengjie Bacon adopts the theme of"A Millennium-Old City of Poetry,Bacon Steeped in Verse,"integrating traditional bacon-making techniques with Fengjie's poetic culture,transforming food into a vessel for conveying history.
　　设计目标/Design Goal
　　1.以实现品牌价值、产品特性与市场需求的精准衔接。
　　2.强化地域辨识度以展现包装设计中地域文化与产品气质的融合。
　　1.Achieve precise alignment among brand value,product features,and market demands.
　　2.Strengthen regional distinctiveness to showcase the fusion of local culture and product character in packaging design.
　　预期效果/Expected Effect
　　奉节历史文化为魂，通过包装、产品形态与互动体验，让消费者感受“诗城”魅力，同时满足旅游伴手礼的便携性与纪念性需求，最终实现“包装即品牌名片”的效果，既是产品的保护载体。
　　Fengjie's history and culture serve as the soul of the brand.Through packaging,product form,and interactive experiences,consumers can sense the charm of the"City of Poetry,"while also meeting the portability and commemorative needs of travel souvenirs.The ultimate goal is to realize the effect of"packaging as a brand business card"—serving not only as protective casing for the product but also as a distinctive representation of the brand.
　　联系人及电话/Contact Person&Phone Number
　　唐娅
　　Tang Ya
　　征集对象
　　Target Participants
　　实行开放办赛，国（境）内外相关企业、科研机构、院校、协会、商会、团队、个人等均可参赛。Open globally to enterprises,R&D institutions,universities,associations,teams,and individuals.
　　赛事时间和要求
　　Schedule&Requirements
　　01
　　赛事时间
　　Event Schedule
　　征集期Call for Submissions Period
　　即日起-2025.11.15
　　评选期Evaluation/Judging Period
　　2025.11.16-2025.12.5
　　获奖公示Announcement of Winners
　　2025.12.6-2025.12.13
　　颁奖仪式Awards Ceremony
　　2025年12月中下旬
　　02
　　报名要求
　　Requirements
　　本次大赛主要采取线上报名的方式征集作品，报名要求如下：
　　1.参赛者须登录大赛官网在线报名并提交参赛作品。
　　2.产品设计类作品（2023年1月1日后已量产或已实际运用的产品）入围大赛初评后，参赛者须向主办单位指定地址寄送一件实物产品用于大赛评审。其中，国（境）外参赛者须在报名完成后即刻寄送份实物产品。
　　3.产品实物邮寄地址：
　　收件人：赵禾
　　收件电话：13062357776
　　收件地址：重庆市渝北区数据谷仙谷路1号重庆仙桃数据谷假日酒店
　　All participants must register via the official competition website.Physical Samples:
　　1.Contestants must log in to the official competition website to register online and submit their entries.
　　2.After being shortlisted in the preliminary evaluation of the competition,participants must send one physical product to the address designated by the organizer for judging.This applies to product design entries(products that have been massproduced or put into practical use after January 1,2023).Among them,overseas participants must send one physical product immediately after completing their registration.
　　3.Mailing Address:
　　·Recipient:Zhao He
　　·Tel:+86
　　·Address:No.1 Xianggu Road,Data Valley,Yubei District,Chongqing,Holiday Inn Chongqing Data Valley
　　扫一扫在线报名并提交参赛作品
　　评审团
　　Jury
　　国际机构评委
　　International Institutional Judges
　　图片
　　Ken Koo/Ken Koo
　　德国红点设计奖亚洲区主席
　　Asia President of the Red Dot Design Award
　　李建国/Sean C.K.Lee
　　德国iF设计奖亚洲区总经理
　　Managing Director of iF Design Asia
　　石振弘/Sean Shih
　　联合国训研所全球可持续
　　目标发展中心设计工作组主任
　　Director of the Design Working Group,
　　Global Sustainable Goals Development
　　Center,United Nations Institute for
　　Training and Research(UNITAR)
　　高校评委
　　Academic Judges
　　海军/Hai Jun
　　中央美术学院国家设计管理研究中心主任、
　　教授、博士生导师
　　Director of the National Design Management
　　Research Center,Professor and Doctoral
　　Supervisor at the Central Academy of Fine Arts
　　徐丹/Xu Dan
　　西南大学包装工程系主任、教授、博士生导师
　　Director of the Packaging Engineering
　　Department,Professor,and Doctoral
　　Supervisor at Southwest University
　　夏进军/Xia Jinjun
　　重庆大学艺术学院副院长、教授
　　Vice Dean and Professor of the
　　School of Arts at Chongqing University
　　作品提交要求
　　Submission Requirements
　　01
　　参赛作品要求
　　Work Eligibility
　　所有参赛作品（已量产或已实际运用的产品）原则上须是2023年1月1日后上市产品、研究成果或原创设计，具有自主知识产权或经授权许可、未侵犯他人知识产权。同一件作品只能申报一个参赛类别（不包含“揭榜挂帅”类），每一个申报主体可以申报多件作品。国（境）外作品须使用中文或英文进行介绍说明。历届中国（重庆）农产品加工业创新设计大赛获奖作品不得参赛。所有参赛作品须按照大赛通知要求提交相关作品资料。All entries(commercialized or practically applied products)must:Be launched after January 1,2023,including products,research outcomes,or original designs;Possess independent IP rights or authorized licensing,with no infringement of third-party intellectual property;Enter only one competition category(excluding"Challenge Prizes");Allow multiple submissions per entity;Provide descriptions in Chinese or English for international entries;Exclude past award-winning works from previous China(Chongqing)Agricultural Product Processing Design Competitions;Submit all materials per official competition guidelines.
　　02
　　作品资料内容
　　Submission Materials
　　作品图像
　　提交3-5张多角度的产品外观高清渲染图（设计概念组）或照片（产品设计组），图片电子文件统一为JPG格式、300DPI、A3纸尺寸大小，单张图片大小不超过5M；可提供视频、动画，不超过1分钟。
　　作品描述
　　作品描述的字数要求为300-500字符，详细说明作品的创意、功能及设计理念等。
　　作品原创
　　参赛作品须为参赛者本人原创，严禁抄袭、剽窃等侵权行为。参赛者应确保作品内容符合现行相关法律法规规定，如因参赛作品存在剽窃他人成果、窃取商业机密、侵犯其他技术专利等违法行为引发法律纠纷，一切责任由参赛者自行承担，与组委会无关。组委会有权据此取消违规者的参赛及获奖资格。
　　Visuals
　　Submit 3-5 high-definition renderings(Concept Group)or photos(Product Design Group)from multiple angles.Format:JPG,300DPI,A3 size,≤5MB per image.Video/Animation optional(≤1 minute).
　　Description
　　300-500 characters detailing the creativity,functionality,and design concept.
　　Original Work
　　The entry must be the original creation of the participant.Plagiarism,infringement,and other violations are strictly prohibited.Participants shall ensure that the content of their works complies with all relevant current laws and regulations.If any legal disputes arise due to unlawful activities in the entry,such as plagiarizing others'work,misappropriating trade secrets,or infringing upon technical patents,all responsibilities shall be solely borne by the participant,and the organizing committee shall not be held liable.The organizing committee reserves the right to disqualify any violator from participating and receiving awards based on these grounds.
　　奖项设置
　　Awards
　　常规组
　　General Group
　　1.金奖：4个，各奖励5万元现金及获奖者服务；
　　2.银奖：20个，各奖励1万元现金获奖者服务；
　　3.优秀奖若干，颁发证书；
　　4.对积极组织参与大赛工作的单位或个人，颁发“优秀组织奖”和“优秀联络员奖”，颁发证书。
　　1.Gold Award:4 winners;RMB 50,000 cash+Winner Services.
　　2.Silver Award:20 winners;RMB 10,000 cash+Winner Services.
　　3.Excellence Award:multiple winners;certificate awarded.
　　4."Outstanding Organization Award"and"Outstanding Liaison Officer Award"with certificates for entities/individuals actively organizing participation.
　　区县组
　　County Group
　　1.一等奖1个（每个区县），奖励5万元现金及获奖者服务；
　　2.二等奖1个（每个区县），奖励2万元现金及获奖者服务。
　　3.三等奖1个（每个区县），奖励1万元现金及获奖者服务。
　　4.优秀奖视评审情况而定，发送获奖证书。
　　备注：优秀项目将有机会获得宝捷会基金投资机会。
　　1.First Prize:1 award(per county/district),rewarding RMB 50,000 cash and Award Winner Services.2.Second Prize:1 award(per county/district),rewarding RMB 20,000 cash and Award Winner Services.3.Third Prize:1 award(per county/district),rewarding RMB 10,000 cash and Award Winner Services.4.Merit Award:The number of awards will be determined based on the evaluation results,and a certificate of award will be issued..
　　Note:Outstanding projects may receive investment opportunities from the Bojehui Fund.
　　获奖者服务
　　Winner Services
　　1.奖状：获奖者将获得由国际评审签名的奖状。
　　2.获奖作品展：优秀的获奖作品将在线上（古田路9号、普象网）、线下相关乡村振兴专业展览馆展示。
　　3.版权服务：获奖作品将获得全链条的版权服务，包括版权登记、版权交易、法律维权咨询等。
　　4.获奖作品/设计师将在中国头部设计师平台推广：普象网、古田路9号。
　　1.Certificate of Award:Winners will receive an award certificate signed by an international judging panel2.Exhibition of Winning Works:Outstanding award-winning works will be exhibited:Online:On platforms,including gtn9.com and puxiang.com.Offline:At the One Town One Product Design Center.3.Copyright Services:Winning works will receive full-chain copyright services,including:Copyright registration,Copyright transactions,Legal consultation.4.Promotion on Leading Designer Platforms:Winning works/designers will be promoted on China's top designer platforms:puxiang.com,gtn9.com.
　　组织机构
　　Organizational Structure
　　主办单位
　　重庆市农业农村委员会
　　Organizers
　　Chongqing Municipal Commission of Agriculture and Rural Affairs
　　承办单位
　　上海好用文化传播有限公司
　　Organizing Unit
　　Shanghai Haoyong Culture Communication Co.,Ltd.
　　其他事项
　　Additional Matters
　　知识产权
　　Intellectual Property Rights
　　1.参赛者须是参赛作品的设计方或所属方（相关知识产权的权利方），参赛作品与他人没有任何知识产权纠纷（迄今未发生或已妥善处理知识产权纠纷）,对存在知识产权纠纷的作品，主办单位有权撤销该作品的参赛资格。
　　2.如获奖作品存在知识产权瑕疵或争议的，主办单位有权撤销获奖资格，召回奖状等荣誉，追回奖金。如因参赛作品存在知识产权瑕疵或争议造成主办方、承办方、协办方等单位经济、名誉方面损失，主办方、承办方、协办方等有权要求相应参赛者赔偿，赔偿范围包括但不限于经济损失、名誉损失、诉讼费、律师费、版权费、鉴定费等费用。
　　3.所有参赛作品（除区县组、“揭榜挂帅”类）的知识产权归作者所有。大赛主办单位对大赛的参赛作品享有推介、展示、出版（包括复制、发行）、产业化应用推广、宣传等权利。对获奖作品，大赛主办单位享有进行收藏（高客单价产品另行商议）、组织成果转化和产品交易对接等权利。未经作者授权，任何单位、个人和第三方不得将本次大赛的作品进行再设计、生产、销售、宣传、出版展览及其他形式的推广、宣传等。
　　4.“揭榜挂帅”类获奖作品，主办方将发放奖金和获奖证书，获奖选手确认接受奖金后，与主办方签署知识产权转让协议，约定作品知识产权归大赛主办单位所有，对应需求企业享有使用权。
　　5.区县组获奖作品，区县将发放奖金和获奖证书，获奖选手确认接受奖金后，与区县签署知识产权转让协议，约定作品知识产权归区县所有。
　　1.Entrants must be the designers or rights holders of submitted works,possessing relevant intellectual property rights.Entries must have no unresolved IP disputes(either no prior disputes or all disputes properly settled).
　　2.The organizer reserves the right to disqualify entries with active IP disputes.For awarded works later found with IP flaws or disputes:Revocation of awards,honors,and recall of certificates;Recovery of prize money;Compensation claims for economic/reputational losses incurred by organizer,co-organizers,or sponsors(including but not limited to:economic damages,reputational harm,litigation fees,attorney costs,copyright fees,and appraisal expenses).
　　3.General Entries(excluding County Category and Challenge Prizes):IP ownership remains with the author.The organizer retains rights for promotion,exhibition,publication(reproduction/distribution),commercialization,and publicity.For award-winning works,the organizer may:Archive physical works(high-value products subject to separate negotiation);Facilitate commercialization and trade partnerships.Third-party Restrictions:No entity or individual may redesign,produce,sell,promote,or exhibit entries without the author's authorization.
　　4.For winning entries in the"Challenge Prizes"category,the organizing committee will distribute bonuses and award certificates.Upon confirmation of acceptance of the award money,the winners will sign an Intellectual Property Transfer Agreement with the organizers,stipulating that the intellectual property rights of the work belong to the competition's hosting entity,while the corresponding enterprise in need enjoys the right to use.
　　5.For winning entries at the district/county level,the district/county government will distribute bonuses and award certificates.Upon confirmation of acceptance of the award money,the winners will sign an Intellectual Property Transfer Agreement with the district/county government,stipulating that the intellectual property rights of the work belong to the district/county government.
　　产品寄送
　　Product Shipping
　　寄送参赛作品实物产品所产生的运输、保险等所有费用均由参赛者承担。
　　All costs,including but not limited to transportation and insurance,incurred for sending the physical entry products shall be borne by the participants.
　　联系方式
　　Contact Information
　　报名地址
　　Registration address
　　fada2025.gtn9.com
　　或扫描二维码报名：
　　联系人及电话
　　Competition Inquiries
　　工作日9:30-17:30吕老师+86温老师+86
　　Weekdays 9:30-17:30 Ms.Lv:+86 Ms.Wen:+86
　　产品实物邮寄地址Mailing Address收件人：赵禾收件电话：13062357776收件地址：重庆市渝北区数据谷仙谷路1号重庆仙桃数据谷假日酒店
　　Recipient:Zhao He Tel:13062357776 Address:No.1 Xianggu Road,Data Valley,Yubei District,Chongqing,Holiday Inn Chongqing Data Valley
　　主办单位
　　重庆市农业农村委员会
　　承办单位
　　上海好用文化传播有限公司
　　设计作品版权归原作者所有
　　仅提供设计分享交流，无意侵犯设计版权

　　如有问题请及时联系我们处理。

https://mp.weixin.qq.com/s/l0vmzKAOjUS-2W6GQDR-zA