为深入推动中华优秀传统节庆文化创造性转化与创新性发展，以高水平创意设计激活节庆文化消费，深化文商旅融合，丰富人民群众春节期间精神文化生活，推出“万象更新”2026南通传统节庆文化创意设计展。
　　主办单位
　　中共南通市委宣传部
　　南通市文化广电和旅游局
　　南通市文学艺术界联合会
　　承办单位
　　南通市美术家协会
　　执行单位
　　南通市美术家协会设计艺术委员会
　　活动介绍
　　中国传统节庆包括春节、元宵节、清明节、端午节、七夕节、中秋节、重阳节、腊八节等。本次展览以“设计活化传统，创意点亮节庆”为核心理念，聚焦中国传统节庆文化，在本土传统节庆食品、特产包装、文创产品、视觉形象等方面开展命题设计，赋能老字号品牌焕新与城市文旅礼品开发，让传统节庆在当代设计中焕发新生。同步推出“万象更新”南通传统节庆主题宣传片，展览期间举行主题沙龙及公共教育活动，为市民与游客提供富含传统底蕴与现代美感的节庆文化体验。
　　征集对象
　　全球设计师、设计工作室、艺术院校师生及设计爱好者
　　设计要求
　　命题A：
　　节礼新生——传统节庆食品/特产包装设计
　　针对具有代表性的传统节庆（如春节、端午、中秋等）食品或特产，进行节庆限定版或升级版包装设计。作品需体现节庆文化内涵、现代审美与商业可行性，并鼓励可持续设计理念。
　　命题B：
　　节俗新物——传统节庆文创产品设计
　　围绕传统节庆的习俗与仪式（如春节守岁、端午祈福、中秋团圆等），设计具备实用功能、交互体验或情感价值的文创产品。需提交产品设计图、使用场景图及文化寓意说明。
　　命题C：
　　节景新韵——传统节庆视觉形象与数字内容设计
　　为特定传统节庆设计视觉识别系统（主视觉、插画、动态图形等），或创作基于AR/VR、短视频等形式的数字交互内容。作品需具备强烈的节日氛围、传播性与场景适用性。
　　作品格式
　　提供电子稿作品设计图，规格A4 21×29.7cm（竖版），分辨率为300dpi。作品存储格式：CMYK模式、提供AI或PS分层及预览文件，系列作品可多图。（文件夹命名格式：作品名称-作者名字-地区）。提供文字介绍：作品名称、设计说明（不超过200字）、个人简介（不超过300字）及电子档照片1张；动态及其他作品提供相应格式作品展示文件，视频类为mp4格式文件（小于300M），gif动态图不大于10M。
　　截稿时间
　　2026年1月31日
　　投稿邮箱
　　nt53art@163.com
　　报名表及参展作品承诺与授权书下载链接：
　　咨询电话
　　作者待遇
　　1、主办方向入展作者颁发证书；
　　2、部分作品将由主办方制作相关衍生品；
　　3、入选作品将收录于官方档案，并在合作媒体平台进行专题推广。
　　参展须知
　　1、参展作品须为作者原创，严禁抄袭或侵犯他人著作权、肖像权。一经发现，取消参展资格，法律责任由投稿人承担；
　　2、作品应紧扣传统节庆文化主题，兼具文化性、艺术性、创新性与商业转化潜力；
　　3、凡送作品参评者，均视为确认并遵守本方案的各项规定；
　　4、主办方将组织专家评审委员会，对作品进行公正评选。
　　展览时间、地点
　　展览时间：2026年2月10日-3月3日
　　展览地点：南通五三美术馆
　　In order to promote the creative transformation and innovative development of excellent traditional Chinese festival culture,activate festival culture consumption with high-level creative design,deepen the integration of culture,commerce,and travel,and enrich the spiritual and cultural life of the people during the Spring Festival,the“Renewal"2026 Nantong Traditional Festival Culture Creative Design Exhibition is launched.
　　Sponsoring Units
　　Publicity Department of the CPC Nantong Municipal Committee
　　Nantong Municipal Bureau of Culture,Radio,Television and Tourism
　　Nantong Federation of Literary and Art Circles
　　Organizing Units
　　Nantong Artists Association
　　Implementing Units
　　Design Art Committee of Nantong Artists Association
　　Event Introduction
　　Chinese traditional festivals include Spring Festival,Yuanxiao(Filled round balls made of glutinous rice-flour for Lantern Festival),Qingming Festival,Loong Boat Festival,Qixi Festival,Mid-Autumn Festival,Double Ninth Festival,Laba Festival,etc.The core concept of this exhibition is"design revitalizes tradition,creativity lights up festivals",focusing on Chinese traditional festival culture.Proposition design is carried out in local traditional festival food,specialty packaging,cultural and creative products,visual images,etc.,empowering the revitalization of old brand brands and the development of urban cultural tourism gifts,and revitalizing traditional festivals in contemporary design.Simultaneously launching the"Renewal of Everything"Nantong traditional festival themed promotional video,holding themed salons and public education activities during the exhibition period,providing citizens and tourists with a festival cultural experience rich in traditional heritage and modern beauty.
　　Solicitation Targets
　　Global designers,design studios,art school faculty and students,and design enthusiasts
　　Design Requirements
　　Proposition A:Festival Gift Freshman-Traditional Festival Food/Specialty Packaging Design
　　For representative traditional festivals such as Spring Festival,Dragon Boat Festival,Mid Autumn Festival,etc.,design limited edition or upgraded packaging for food or specialties.The work should reflect the cultural connotations of festivals,modern aesthetics,and commercial feasibility,and encourage sustainable design concepts.
　　Proposition B:New Cultural and Creative Products Design for Traditional Festivals
　　Design cultural and creative products with practical functions,interactive experiences,or emotional value based on traditional festival customs and rituals such as Spring Festival vigil,Dragon Boat Festival prayer,Mid Autumn Festival reunion,etc.Product design drawings,usage scenario diagrams,and cultural symbolism explanations need to be submitted.
　　Proposition C:New Charm of Festival Scenery-Visual Image and Digital Content Design of Traditional Festivals
　　Design visual identity systems(main visuals,illustrations,dynamic graphics,etc.)for specific traditional festivals,or create based on
　　AR/VR、Digital interactive content in the form of short videos.The work needs to have a strong festive atmosphere,dissemination,and scene applicability.
　　Format of works
　　Provide electronic design drawings for the artwork,with a size of A4 21×29.7cm(vertical version)and a resolution of 300dpi.Work storage format:CMYK mode,providing AI or PS layering and preview files,and multiple images for series works.(Folder naming format:work name author name region).Provide a written introduction:the name of the work,design description(not exceeding 200 words),personal profile(not exceeding 300 words),and one electronic photo;Provide corresponding format display files for dynamic and other works,with mp4 format files(less than 300M)for video and no more than 10M for GIF dynamic images.
　　Work Submission Deadline
　　January 31,2026
　　Submission Email
　　nt53art 163.com
　　Download Link of Registration Form and Commitment
　　and Authorization Letter of Exhibition Works:
　　Consulting Telephone
　　+86-（Same as WeChat account）
　　Treatment for Authors
　　1.The organizer awards certificates to the authors who have entered the exhibition;
　　2.Some works will be produced by the organizers as related derivatives;
　　3.The selected works will be included in the official archives and promoted on cooperative media platforms.
　　Exhibition Guidelines
　　1.The exhibited works must be original creations of the author,and plagiarism or infringement of others'copyright and portrait rights are strictly prohibited.Once discovered,the exhibitor's qualification for participation will be cancelled,and the legal responsibility will be borne by the submitter;
　　2.The work should closely follow the theme of traditional festival culture,and possess cultural,artistic,innovative,and commercial transformation potential;
　　3.All participants who submit their works for evaluation shall be deemed to have confirmed and complied with the provisions of this plan;
　　4.The organizer will organize an expert review committee to fairly evaluate the works.
　　Exhibition Time and Venue
　　Exhibition Time:February 10-March 3,2026

Exhibition Venue:Nantong Five-three Art Museum

https://mp.weixin.qq.com/s/1AqibshU0QyaXf2_NOQzFg