10月27日，以“在窑里，浔童年”为主题的第六届中国乡村艺穗节在浙江省湖州市南浔区善琏镇窑里村启幕。开幕式上，由联合国教科文组织乡村创意与可持续发展教席（以下简称UNESCO乡创教席）、北京大学文化产业研究院联合发起的“世界乡创地图”暨联合国教科文组织乡创教席2025全球创新案例征集活动正式启动。
　　On October 27,the sixth China Rural Fringe Festival,themed"In the Yaoli,Xun childhood",was opened in Yaoli Village,Shanlian Town,Nanxun District,Huzhou City,Zhejiang Province.At the opening ceremony,the UNESCO Chair On Creativity and Sustainable Development of Rural Areas,Peking University's Institute of Cultural Industry,jointly initiated the"World Rural Creativity Map"—UNESCO Chair On Creativity and Sustainable Development In Rural Areas 2025 Global Recruitment for Innovative Cases Activity was officially launched.
　　UNESCO乡创教席主持人向勇揭晓“世界乡创地图”行动内容，并与清华大学文化创意发展研究院院长胡钰，浙江工商大学旅游与城乡规划学院院长、教授、博导项国鹏，浙江省政府咨询委委员，教授、博导胡豹共同将象征世界乡创中国力量的中国地图放入全球的版图。
　　The host of the UNESCO Chair in Township Creation,Mr.Xiang Yong,unveiled the content of the"World Rural Creativity Map"initiative,and together with Mr.Hu Yu,Director of the Institute for Cultural and Creative Development at Tsinghua University,Mr.Xiang Guopeng,Professor and Doctoral Director of the School of Tourism and Urban and Rural Planning at Zhejiang Gongshang University,and Mr.Hu Bao,Professor and Doctoral Director and a member of the Advisory Committee of the Zhejiang Government,placed a map of China,symbolizing the power of the world's township creation,on the global map.The map of China,symbolizing the power of the world's townships to create China,was put into the global map.
　　世界乡创地图现面向全球征集创新案例，截止时间为2025年1月16日。
　　World Rural Creativity Map is now calling for innovation cases from all over the world until January 16,2025 at.
　　项目背景
　　Background of the project
　　2024年5月18日，“联合国教科文组织乡村创意与可持续发展教席”在北京大学正式启动。UNESC0乡创教席聚焦乡村文化创意可持续发展，面向乡村文化领域的儿童、妇女、创业者和基层管理者开展各类学术研究、人才培养和文创实践活动。UNESCO乡创教席的设立及一系列行动的开展为传播中国乡土乡村文化与创意发展经验，促进全球乡村文化创意可持续发展提供了有力支撑。全球乡创，成为回到人类故土原乡的一个重要“任务”。
　　On May 18,2024,A UNESCO Chair On Creativity and Sustainable Development In Rural Areas was officially launched at Peking University.The UNESCO Chair in Rural Creativity focuses on the sustainable development of rural culture and creativity,and carries out a variety of academic research,talent cultivation and cultural and creative practice activities for children,women,entrepreneurs and grassroots managers in the field of rural culture.The establishment of the UNESCO Chair in Rural Creativity and a series of actions have provided strong support for the dissemination of China's rural culture and creative development experience,and the promotion of the sustainable development of rural culture and creativity around the world.Global rural creativity has become an important"mission"to return to the original homeland of human beings.
　　项目简介
　　Project description
　　“世界乡创地图”将集合世界范围内乡村振兴全要素、全案例的榜单，以可视化的地图标注形式，不仅展示发生在中国乡土大地上的乡创案例，还依托UNESCO乡创教席将征集范围拓展至全球文创、农创、科创融合领域，以此作为新时代乡创最有力的行动指南，构建乡村振兴产业新生态。在UNESCO乡创教席指导下推动中国乡村生态文明思想理念、产业图景和发展模式走向世界，与国外优质乡创实践互动，响应联合国教科文组织关于乡村可持续发展的方案与策略。
　　The"World Rural Creativity Map"will gather the list of all elements and cases of rural revitalization in the world,and in the form of visual map annotation,not only display the rural creation cases that happened in China's native land,but also expand the scope of collection to the global fusion of culture and innovation,agriculture and science and technology,relying on the UNESCO Chair of Rural Creation,so as to serve as the most powerful action guide for rural creation in the new era and build a new ecosystem for the rural creation industry.This will serve as the most powerful action guide for rural creation in the new era and build a new ecology for rural revitalization industry.Under the guidance of UNESCO Chair in Rural Creation,we will promote China's rural ecological civilization ideology,industrial landscape and development model to the world,interact with foreign high-quality rural creation practices,and respond to UNESCO's programs and strategies on sustainable rural development.
　　案例主题与征集方向
　　Theme and direction of the recruitment cases
　　“世界乡创地图”围绕“激活乡土文化、重建时代精神、回归乡野原点、连接全球地方”主题进行创新案例征集，包括不限于以下征集方向：
　　The"World Rural Creativity Map"is a call for innovative cases centered on the theme of"activating local culture,rebuilding the spirit of the times,returning to the origin of the countryside,and connecting with the global places",which includes,but is not limited to,the following directions of the call:
　　1.文化、艺术、旅游等创意赋能乡村振兴案例
　　2.农业文化遗产与乡村文化振兴中的遗产活化利用案例
　　3.乡创产学研融合与乡村创新业务孵化案例
　　4.生态农业园区与农业文创案例
　　5.数字科技赋能乡村产业发展案例
　　1.Culture,art,tourism and other creative empowerment for
　　rural revitalization Cases
　　2.Agricultural Cultural Heritage and Adaptive Use of Heritage in Rural Cultural Revitalization Cases
　　3.Rural Innovation Industry-University-Research Integration and Rural Innovation Business Incubation Cases
　　4.Eco-agriculturalParksand Agricultural Culture and Creativity Cases
　　5.Digital technology empowers rural industrial development Cases
　　案例评审原则与标准
　　Principles and criteria for case evaluation
　　全球乡创创新案例评审围绕创新性、示范性、持续性进行，具体标准与原则如下：
　　Global Recruitment for Innovative Cases is centered on innovation,demonstration and sustainability，with the following criteria and principles:
　　1.响应联合国可持续发展目标,聚焦乡村文化创意长远发展
　　2.提高乡村文化遗产创造力与认同力
　　3.扩大乡村儿童获得优质艺术文化教育资源的机会
　　4.促进乡村地区劳动力性别平等和文化发展
　　5.带动乡村社区经济增长与可持续发展
　　6.跨域交流，呈现“全球—地方”理念
　　7.具有创新性、示范性与推广性
　　1.responding to the United Nations Sustainable Development Goals,focusing on the long-term development of rural culture and creativity
　　2.enhancing the creativity and identity of rural cultural heritage
　　3.expanding the opportunities for rural children to access quality art and cultural education resources
　　4.promoting gender equality and cultural development of the rural workforce
　　5.driving the economic growth and sustainable development of rural communities
　　6.cross-borderexchanges,presenting the"global-local"concept
　　7.being innovative,exemplary and popularized.
　　权益赋能
　　Equity empowerment
　　“全球乡创地图”上榜案例作为全球乡村振兴的新动能，享有的权益包括不限于以下几方面：
　　As a new impetus for global rural revitalization,the cases listed on the"World Rural Creativity Map"are entitled to rights and benefits including but not limited to the following:
　　1.依托UNESCO乡村创意与可持续发展教席，在国内外业内专家学者指导下开展乡村全新融合发展，深度参与教席行动计划。
　　2.深度参与中国乡村艺穗节共创，通过文创、展览、学术论坛等多元化形式全方位展示乡创案例，与驻地艺术家、专家学者、乡创一线工作者进行面对面交流，吸收乡创前沿实践经验。
　　3.参与中国文化产业新年论坛专题圆桌座谈，与文化创意产业领域顶级专家进行乡创思想碰撞。
　　4.上榜2025全球乡创地图的优秀乡创案例将得到专业媒体曝光机会，并有机会获得深度报道。
　　5.协办北京大学艺术管理与文化产业相关暑期学校，依托UNESCO乡创教席、北京大学艺术学院、北京大学文化产业研究院等顶尖优质平台资源进行乡创项目落地。
　　1.Relying on the UNESCO Chair On Creativity and Sustainable Development in Rural Areas,we have been carrying out new integrated rural development under the guidance of experts and scholars in the field at home and abroad,and have been deeply involved in the Chair's action plan.
　　2.Deeply participate in the China Rural Fringe Festival Co-creation,through cultural creation,exhibition,academic forums and other diversified forms of all-round display of rural creation cases,and face-to-face exchanges with resident artists,experts and scholars,rural creation front-line workers,to absorb the cutting-edge practical experience of rural creation.
　　3.Participate in the thematic roundtable discussion of the New Year Forum on China's Cultural Industry,and have a collision of ideas on xiangchuang with top experts in the field of cultural and creative industries.
　　4.Outstanding rural innovation cases listed on the World Rural Creativity Map 2025 will receive professional media exposure and have the opportunity to receive in-depth coverage.
　　5.Co-organize Peking University's Summer School on Art Management and Cultural Industries,Relying on the top quality platforms and resources such as UNESCO Chair On Creativityand Sustainable Development In Rural Areas,Peking University School of Arts,Peking University Institute of Cultural Industries,etc.to implement Villages Creation projects.
　　案例提交报名
　　Registration of case submissions
　　联合国教科文组织乡村创意与可持续发展教席2025全球创新案例征集
　　UNESCO Chair On Creativity and Sustainable Development In Rural Areas 2025 Global Recruitment for Innovative Cases
　　截止日期：2025年1月16日
　　Deadline:January 16,2025
　　提交报名要求：
　　1.申请报名表1份
　　2.乡创案例PPT/PDF方案1份
　　3.文件命名及邮件标题格式：“世界乡创地图+案例方向+项目名称+负责人姓名”
　　4.允许不同方向的案例同时申报，若符合不同征集类型的标准，可按照上述要求，分别填写不同申报表及准备与目标类型一致的作品阐释方案，分别提交至联系邮箱。
　　5.提交邮箱：xiangchuangmap@163.com
　　Submission Requirements:
　　1.application form 1
　　2.PPT/PDF proposal of the case of village creation 1
　　3.File naming and email title format:"World Rural Creativity Map+case direction+project name+name of the person in charge"
　　4.Cases of different directions are allowed to be declared at the same time,If the case meets the criteria of different types of collection,you can follow the above requirements to fill in different declaration forms and prepare the explanation plan of the work consistent with the target type,and submit them to the contact email address respectively.
　　5.Submission e-mail:
　　xiangchuangmap@163.com
　　案例报名表以附件形式发送至上述邮箱（邮件主题请注明：2025世界乡创地图申请+案例名称）。
　　The case application form is sent as an attachment to the above e-mail address(please specify in the subject of the e-mail:2025 World Rural Creativity Map Application+case name).
　　2025全球创新案例征集报名表.docx（点击小程序码报名！！！）　　
　　https://mp.weixin.qq.com/s/pjyJYcryh5PGvK1u3I_LVQ