德国国家设计奖（German Design Award）创办于1953年，是由德国品牌设计委员会（German Design Council）主办的国际性大奖赛。是欧洲历史悠久的设计赛事，涵盖空间、产品、视觉等多个类别。旨在寻找真正代表德国和国际设计界优秀的项目设计作品，也是德国设计行业内的最高奖项之一。只有通过德国设计委员会评审过符合评审标准才能获取参赛资格，该奖在全球范围内有着极大的影响力。
　　博创设计作品老牛湾小米醋包装在2024德国设计奖的激烈竞争中获得殊荣，为博创设计的品牌历程又增添了浓重的一笔色彩。在当下企业品牌升级的浪潮中，用设计为品牌助力，以认真负责的态度和专业优势为品牌方解决问题，创造品牌市场竞争力，是我们不断追求和努力的方向。
　　品牌：老牛湾
　　项目：小米醋包装
　　市场定位：全国品牌
　　上市时间：2023年7月
　　设计：博创设计团队
　　感谢：老牛湾品牌团队
　　老牛湾小米醋，原料采用坡地小米，传承冰滴工艺酿制。冰滴工艺已通过非物质文化遗产认证。首先把酿好的醋冻制成冰，然后自然融化，再滴制成醋，冰渣留下杂质，让醋体品质更纯粹，醇香饱满。基于对传统工艺及产品特色定位的理解挖掘，瓶体设计创意灵感源自古时传统酿醋大缸，下部为冰凌造型包围着缸体，用造型设计直接诠释小米醋的特色及内涵。瓶盖是一粒金黄的小米，结合瓶肩以瓶口为中心向外层叠扩散的圆形，从瓶体上方俯视，如同小米粒落入醋体中泛起了阵阵涟漪。瓶身包装图案设计，中间主视觉突出产品名称小米醋，一目了然，同时辅以产品卖点增强差异化竞争力。图案设计左边为圆形太阳，圆形内老牛湾风光与发酵工艺。右边为弯月形状，月形内黄河丘陵及原材料坡地小米，日月同辉，好原料与工艺相辅相成，非遗传统冰滴工艺成就香味十足的小米醋。

　　The German Design Award,which was founded in 1953,is an international competition organized by the German Design Council.It is a long-established design competition in Europe,covering multiple categories such as space,product and visuals.It aims to find project design works that truly represent the excellence of the German and international design community,and is one of the highest awards within the German design industry.In order to be eligible for the competition,only the German Design Council has reviewed and met the judging criteria,and the award has a great influence on the world.Bofly's design work Laoniuwan millet vinegar packaging won the award in the fierce competition of the 2024 German Design Award,adding a strong color to the brand history of Bofly design.In the current wave of enterprise brand upgrading,using design as the brand help,with a serious and responsible attitude and professional advantages for the brand to solve problems,create brand market competitiveness,is our constant pursuit and efforts.The bottle design creativity comes from the large vinegar vat used in traditional Chinese vinegar brewing.The lower part of the bottle is designed in the shape of ice cubes,representing the ice making and brewing process.The circular bottle cap comes from the shape of millet.The bottle body pattern shows the scenery of the production area and the brewing scene,the sun on the left,and the moon on the right,representing using countless days and nights to brew the best product.

作品详见（复制以下链接进浏览器查看）：

https://mp.weixin.qq.com/s/oZPtbxCsmIUzBvcxTiyRxQ